Jim Kukral (who just got added to my Feed Reader) posted 5 Reasons Why BumpZee Will Be The Next Digg, But Even Bigger.

His reasons, in a quick list are

• BumpZee is more than “bumping”, Digg is not.
• BumpZee is new, so it’s not gamed, Digg is.
• BumpZee is professional, Digg is not.
• BumpZee solves problems for the busy professional.
• BumpZee has widgets that are actually easy to use.

While it could be noted that BUMPzee may not yet be popular or big enough yet to try to game, it must also be noted that the nature of the community is such that attempts at gaming it will cause more public harm for the would be gamers than would ever be the case at the amorphous, anonymous digg community. Diggs demographic is not people attempting to forge alliances with one another, and share and learn about their industry.

The rest of Jim's points, I would say, stand on their own merit.

Now I would add a couple more reasons

#6 Reason BumpZee Is Better Than Digg
BUMPzee has an easily quantifiable demographic, held together by a concrete, common interest. Diggs, demographic is murky at best, and given to extremes of fickleness. What's hot today will be passe, and anti-cool next week. BUMPzee, on the other hand targets a group with a single common interest, that of affiliate marketing. We may not all agree on everything, but we all know what we're here for. This serves to increase the sense of community, which should also decrease some of the shenanigans that occur at more generalist sites like MBL and Digg.

#7 Reason BumpZee Is Better Than Digg

BUMPzee emphasizes conversations between equals, Digg has a vote you off the island mentality. You can comment on Digg, but what's the point. There aren't really any conversations. It's a giant pissing/popularity contest where most often the strongest argument on any side of an issue is "you're lame". BUMPzee members communicate with each other, and do so respectfully even when disagreeing. And the architecture is set up to encourage this. First, as Jim noted, your blog is tied to your account, and secondly every page on the BUMPzee site emphasizes the opportunities available to engage the other users in dialog. And the algorithms, while not public, obviously take such conversations into account, because I see posts with fewer bumps, but more conversation leading those with more bumps, but no one talking about it. I think Scott made the right choice there.

Be sure to read Jim's Post here.