Is your best and most reliable longterm strategy for achieving high ranking in the search engine SERPs to simply stop doing SEO? Ken Evoy thinks so, and he is definately not someone to take lightly.

I’ve just finished reading his new ebook, Make Your Links Sell. You can pick up a free copy of it from the Value Exchange page on his site which is a link exchange with a very interesting twist.

The eBook makes the case that SEO is ultimately a doomed endeavour as the search engines increase the complexity of their algorithms to more accurately reflect reality. Because SEO by it’s nature does not deliver reality, but rather a simulation of it, it must constantly chase the complexity of the algorithms with ever decreasing gains for the effort invested.

So what is the solution to this problem? Stop doing SEO, and start delivering reality to the search engines. Give them what is real and as they be come more and more sophisticated at detecting reality you win. He even has a catchy little representation of the process to follow to achieve this. It is C->T->P->M; or Content + Traffic + Preselling + Monetization = Success.

Ken makes some bold claims about this procedure, but he has some solid evidence to back those claims up. Namely that 35% of SBI! sites ranked in the top 1% of all sites (i.e., their Alexa Traffic Rank was in the Top 560,000, higher than 99% of all sites on the Web). 53% were in the top 2% 62% scored in the top 3%. Those are some pretty stellar results. You can learn more about the Site Build It program, which is a structured tool set to help you accomplish CTPM quickly and easily.

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Dane Morgan wrote this mid-morning: