William T Lasley of about.com’s Arts & Crafts Business section has some thoughts on the future of online marketing.

Filed under: Business, Marketing
« Previous Page

Internet Marketers are losing a lot of money to click fraud every day, every week, every month, every year. But what can be done about it? Is there any real hope of combating this assault on the internet marketing inductry and pay per click advertising?

Filed under: Marketing, PPC / Pay Per Click, Search Engines
« Previous Page

Record keeping tracks money — where it goes, when it comes
in. Internet record keeping is also required for success.
Yet the statistics show that only one out of a hundred
people who own websites do any type of record keeping on
how much it cost them to be there A system that works hard
for you when you don’t still requires monitoring and
periodic reviews. If you can’t measure it, you can’t manage
it, then it manages you.

Filed under: Marketing
« Previous Page

Writing effective web copy begins with an understanding of
what the goals of your web site are. Are you trying to get
your visitors to purchase something or have them sign up
for your newsletter? Remember you are trying to get someone
you can’t see and have never met take a step towards
building a relationship with you or your company.

Filed under: Marketing, Sales Copy
« Previous Page

Many small and home based businesses know they need to market and yet, have little or no money to do so. Sadly, many use this as a reason not to market. Even on a limited budget you can promote and gain visibility for you and your business.

Filed under: Marketing, Press Releases
« Previous Page